The 10 Minute Guide To Professional And Business Headshots
The 10 Minute Guide To Professional And Business Headshots
In today's digital landscape your online presence is your first impression. Whether you're a seasoned executive or a budding entrepreneur a compelling business headshot is essential.
But what exactly constitutes a "business appropriate" headshot and do you really need one? And what's the difference between professional, business and corporate headshots anyway?
If you're wondering how to get started, how much it will cost or how many headshots you need you're not alone.
And what about clothing - what colors and styles are best? Should you hire a makeup artist? What kind of backdrops are ideal and which should be avoided? What are the best poses and are there differences for men and women? Should you smile? How long does a Headshot session take? And perhaps most importantly, what makes a bad headshot and what common mistakes should you avoid?
There are a lot of questions when it comes to Business & Professional Headshots and as a downtown Toronto Headshot Photographer I'm going to demystify the process and cover everything you need to know about getting your Business Headshot done right the first time.
What Is A Business Appropriate Headshot & Do I Need One?
A business-appropriate headshot is a professional photograph designed to convey competence, credibility and approachability in a business context, particularly for online platforms like LinkedIn and company websites.
In Toronto's competitive market, a professional headshot is essential because it:
Builds Trust and Credibility by establishing you as a reliable and competent professional.
Enhances Your Personal Brand: by highlighting your personality and making you memorable.
Improves Online Presence: by strengthening your online profiles making them more impactful.
Think of your Business Headshot as a “Digital Handshake” and an absolutely crucial tool for making a strong first impression and establishing a positive professional image.
What’s The Difference Between A Professional, Business and Corporate Headshot?
It's true that the terms "professional," "business" and "corporate" headshot are often used interchangeably however there are subtle distinctions that can be made especially when considering the context and intended use of the images. Here's a breakdown:
Professional Headshot: This is a broad term that encompasses any headshot taken for professional purposes. It emphasizes a polished and competent image suitable for various platforms like LinkedIn, personal websites and industry directories.
Business Headshot: Similar to a professional headshot in that it focuses on conveying a professional image within a business context however it might suggest a slightly more business oriented setting or style.
Corporate Headshot: This term often implies to a more formal and standardized approach with key characteristics being consistent background, uniform lighting and a standardized style.
In essence, while all three terms refer to professional quality portraits "corporate" often signifies a greater emphasis on uniformity and adherence to company branding.
How Do I Get A Professional Or Business Headshot?
Getting a professional or business headshot is a key step in presenting a polished and credible image and the easiest way to do this is to hire a Professional Photographer.
Using a Professional Photographer is the most reliable way to get high quality results as a Professional Photographer has the expertise in lighting, posing, and editing to ensure you look your best.
Things to look for in a Professional Photographer are:
Experience: Review the photographer's portfolio to ensure their style aligns with your needs.
Expertise: Look for a photographer who specializes in headshots!
Comfort: Choose a photographer you feel comfortable with as this will translate into more relaxed and natural photos.
How Much Does A Business Headshot Cost?
It's difficult to give one definitive price for business headshots in Toronto as costs vary significantly based on several factors which include:
Photographer's Experience: Highly experienced photographers with extensive portfolios typically charge more.
Session Length: Shorter sessions with fewer outfit changes will generally be less expensive while longer sessions allowing for multiple looks and backgrounds will cost more.
Number of Edited Photos: Basic packages might include only one or two edited photos with additional edits costing extra.
Studio vs. On-Location: Studio sessions are common but on-location shoots (e.g. at your office) may incur additional travel and setup fees.
Retouching and Editing: The level of retouching (e.g. skin smoothing, blemish removal, etc.) can affect the price.
Package Options: Many photographers offer packages with varying levels of service from basic headshots to comprehensive branding sessions.
The best way to get accurate pricing is to contact your Photographer directly. Matthew Bennett’s pricing information can be found here and you can also request an estimate.
How Many Business Headshots Should I Have?
One excellent headshot is non-negotiable however aiming for 3-5 variations provides the flexibility to present yourself effectively in diverse professional settings such as speaking engagements, corporate events, Blog posts and other areas of social media such as Linkedin, Facebook, Instagram, Threads and of course your own Personal Website.
What Types Of Clothing Should I Wear For My Business Headshots?
When choosing clothing for your business headshots the goal is to project confidence, professionalism and approachability. Here's a breakdown of what works:
Professional Attire That Fits Well:
Tailoring is Key: Well-fitted garments are crucial. Clothes that are too loose or too tight can look sloppy and unprofessional. Consider getting your chosen attire tailored for a perfect fit.
Industry Standards: Research the typical dress code within your industry. A lawyer might opt for a formal suit while a creative professional could choose a stylish blazer or a smart blouse.
Comfort is Important: While looking professional is paramount you also need to feel comfortable. Uncomfortable clothing can translate into awkward body language and facial expressions that tell the viewer that something is not right.
Reflect Your Industry and Personal Brand:
Consistency: Ensure your attire aligns with your company's culture and your personal brand. If you're known for being innovative and modern your clothing should reflect that.
Color Considerations: Neutral Colors like Navy, gray, black and white are generally safe and professional choices. If your brand incorporates specific colors consider subtly incorporating them into your outfit. For example a colored shirt under a neutral blazer. Avoid overly bright colours as they can be a distraction.
Fabric Choice: High-quality fabrics like wool, cotton or silk photograph well. Avoid overly shiny or textured fabrics that might create unwanted reflections or appear distracting.
Avoid Busy Patterns or Distracting Accessories:
Keep it Simple: Busy patterns can detract from your face which should be the focal point of the headshot.
Minimalist Accessories: Opt for simple understated jewelry. Avoid large or dangling earrings or chunky necklaces.
Tie Considerations: If wearing a tie choose a classic pattern or solid color and ensure it is neatly tied.
Glasses: If you wear glasses daily wear them in your headshot. Make sure they are clean and don't create excessive glare. If your glasses create glare your photographer will know how to adjust lighting to minimize it.
Preparation:
Iron or Steam Your Clothes: Wrinkled clothing looks unprofessional.
Check for Stains or Loose Threads: Ensure your clothing is clean and in perfect condition.
Bring Options: If you're unsure bring a few different clothing options to your photoshoot and consult with your photographer.
By following these guidelines you'll be well on your way to capturing a professional and impactful business headshot.
Should I Hire A Makeup Artist For My Professional Headshot Session?
It's highly recommended to hire a makeup artist for your professional headshot session as Professional makeup artists understand how makeup translates under studio lighting which is often very different from natural light. A Makeup Artist knows how to apply makeup to minimize shine, even out skin tone, minimizing blemishes & dark circles and to enhance your features for the camera. They can also use techniques like contouring and highlighting to create depth and dimension ensuring your face looks perfectly defined in the final image.
What Kind Of Backdrops Are Best For Corporate and Professional Headshots And Which Ones Should Be Avoided?
When selecting backdrops for professional and corporate headshots the goal is to maintain focus on the subject and project a professional image. Here's a breakdown of ideal choices and what to avoid:
Best Backdrops Are:
Solid, Neutral Colors:
Shades of gray that offer a classic, versatile and professional look.
White: Creates a clean, bright and modern feel.
Black: Conveys authority and sophistication especially in formal settings.
Neutral tones (beige, taupe), provide a subtle and refined appearance.
Blurred Office Environments:
Can add context by subtly showcasing the subject's work setting.
Requires careful execution to ensure the background remains blurred and non-distracting.
Subtle Textured Backgrounds:
Subtle textures like lightly textured walls, or wood panelling, can add a small amount of character without being to distracting.
Environmental backdrops:
Depending on the profession an environmental backdrop can be very effective such as a blurred out city background or a natural outdoor setting.
Backdrops to Avoid Are:
Distracting Patterns:
Busy patterns can draw attention away from the subject.
Overly Busy Backgrounds:
Cluttered environments create a chaotic and unprofessional look.
Bright, Bold Colors:
Vibrant colors can be distracting and may reflect unwanted hues onto the subject's skin.
Neon Colors:
These colors are generally considered unprofessional for professional headshots.
In essence, simplicity and neutrality are key. The backdrop should complement not compete with the subject.
What Are The Best Poses For My Business Headshots And Is There A Difference For Men And Women?
There are no real “best poses” when it comes to Professional Headshots however one should keep in mind the overall goal is to project confidence and approachability so poses should feel natural and not forced.
A genuine, relaxed expression is paramount so avoid stiff or overly posed looks and remember that regardless of gender the headshot must convey professionalism which involves good posture, appropriate attire and a composed demeanor.
General Posing GuidelinesTo Consider Are:
Posture:
Maintain good posture - shoulders back but relaxed.
A slight angle to the body can create a more dynamic and engaging image.
The "chin slightly forward and down" technique is often recommended to avoid unflattering angles.
Facial Expressions:
A genuine smile is generally preferred as it conveys warmth and approachability however a confident, serious expression can also be effective depending on the industry and desired image.
Eye contact with the camera is crucial for establishing a connection with the viewer.
Hand Placement:
Hands should generally be kept relaxed and out of the way unless they are used to enhance a natural pose.
Avoid crossing arms as this can sometimes be perceived as defensive however if it’s a natural pose for the individual and it expresses their confidence then it can be considered.
Angles:
Photographers will often experiment with different angles to find the most flattering view of their subject and slightly angling the face can create a more sculpted and defined look.
Ultimately a skilled photographer will guide you through poses that are flattering and display a natural confidence and professionalism and also match the desired professional image that works best for you.
How Long Do Business Headshots Take?
A typical Business Headshot session usually lasts 30 minutes however the time will vary if a Makeup Artist is used, the number of photos required, lighting setups utilized and outfit changes.
In Matthew Bennett’s Studio a Proofing gallery for you to select your images from is usually ready within 24 hours and your Final Fully Retouched Images are often delivered in various crops and resolutions within 48 hours of your selections being received.
What Makes A Bad Professional Or Business Headshot?
In general poor lighting, unflattering poses, distracting backgrounds and overly processed images are all things that will lead to a bad headshot and can be avoided by checking your potential Photographer’s portfolio and asking about their approach.
What Are The Common Mistakes I Should Avoid For Business Headshots?
Beyond wearing wrinkled clothing, neglecting grooming, using low-quality images and not investing in a professional photographer the other common mistakes to avoid for Business Headshots are:
Poor Posing and Expression: An unnatural or awkward pose can be distracting.
Inappropriate Background: A cluttered or distracting background can take away from the focus of the headshot.
Ignoring Industry Standards: Different industries may have different expectations for headshots.
Inconsistent Branding: Ensure your headshot aligns with your personal or company's branding.
Lack of Eye Contact: Direct eye contact creates a connection with the viewer and conveys confidence and trustworthiness.
10 Reasons Why You Should Level Up Your Professional Image And Hire Toronto Photographer Matthew Bennett To Create Your Perfect Business Headshot:
Matthew Bennett isn't just a photographer he's a visual storyteller. Matthew possesses a unique blend of technical expertise and artistic vision making him a top choice for business headshots in the Toronto area and here are some of the things that set him apart:
Expertise in Lighting and Composition: Matthew understands how to use light to flatter his subjects and create a professional, engaging image. He carefully considers composition to ensure the focus remains on you.
Attention to Detail: From subtle posing adjustments to ensuring your attire looks impeccable Matthew's attention to detail ensures a flawless final product.
Relaxed and Professional Atmosphere: Matthew creates a comfortable and relaxed environment helping you feel at ease in front of the camera which translates to natural and authentic expressions.
Understanding of Business Needs: Matthew works closely with his clients to understand their specific needs and tailor their headshot to their industry and personal brand.
Focus on Natural and Authentic Portraits: Matthew avoids overly posed or artificial looks and creates portraits that capture your genuine personality.
High End Retouching: Matthew's retouching is subtle, natural and designed to enhance your best features without looking overly processed.
What to Expect from a Business Headshot Session with Matthew Bennett Photography:
Pre-Session Consultation: Matthew takes the time to discuss your goals and preferences ensuring a personal, tailored approach.
Professional Guidance: Matthew provides expert guidance on posing, attire and grooming.
High-Quality Images: Matthew provides professionally edited, high-resolution images that are ready for use across various platforms.
A seamless and enjoyable experience: Matthew strives to make the process as easy and stress free as possible.
“Matthew Bennett is a Photographer who understands the art of capturing your authentic, professional self - Matthew doesn't just take pictures, he crafts visual narratives that elevate your brand, open doors and make lasting impressions”.
Invest in yourself and Contact Matthew Bennett Today to Elevate Your Professional Image In Toronto.
